Wear the Authenticity.

Making modern clothes with no compromise.
This is the slogan we as a brand raise up for every steps of the work.

We had numerous obstacles to overcome as we first launched.
As a complete amateure in the industry, we threw ourselves into the masters of fabrics in Okayama. Rightly so, we do not know how much we were yelled at, but nothing could take us down, our passion always outweighed the struggles and we were slowly but surely starting to have small chances of communicating with the masters.

Since the communication became more fluid, the depth of understandings for the making of clothes went deeper and deeper, and we also started to grasp the joy of the whole process.

We as Japanese take great pride on the sensitivity and the way approaching to build things from scratch, in our cases they are clothing. 
Looking back on the history in different parts of the country, and to thoroughly understanding the pressure that comes with the torch that the pioneers had passed to us.

This film captures the meticulous attentions to details over the course of KURO materials. We had successfully contained the intentions that we have as a whole.    

私達はブランドを続けていくうえで

本物を着る。文化を着る。妥協なき現代の日常着。

を掲げ日々、製作に注力を注いでいます。

我々は右も左もわからない時期からKUROをスタートし、岡山の生地屋さんに飛び込みで突入しては工場の社長さんから怒鳴られ、怒られ、、それでもブランドをスタートしたい一心で何とか話してもらえる機会をいただいたのをすごく覚えています。

そこからモノ創りということを深く学びクリエイションすることの楽しさを学びました。

日本人の気質は繊細なモノづくり、ブランド・制作として質に固執し、オリジナルの生地の開発から縫製、加工、歴史と伝統を受け継いだ職人との深い関りだからこそ出来る本物の日本製ができるまでを映像化しました。

日本人の感覚、感性をデザインに落とし込み生産、創造という事が意図されています。



ART DIRECTER : TAKEYA SEKIGUCHI
PHOTO GRAPHER : DAISUKE YAMASHITA

FABRIC : YOSHIKAWA ORIMONO
FABRIC  : NIHON MENPU
SAWING : OIKAWA DENIM
WASHING : HANGLOOSE
WASHING : BITOU